Dr. Niraalee Shah founded Image Building and Etiquette Mapping and is the Dr Niraalee Shah Travel Design Private Limited Managing Director. She is an author of the book INDIAN ETIQUETTE: A Glimpse Into India’s Culture, Indian Tourism & Travel Expert, India Tours Ambassador, Responsible Tourism Tour Operator, Tourism Trainer, Sustainability Trainer, Hospitality Trainer. In addition, she is honored to serve as the Responsible Tourism Society of India State Convenor for Maharashtra, International Tourism Studies Association (ITSA) Regional Vice President for India, World Tourism Network (WTN) as Mumbai Chapter President and Green Destinations's India Ambassador.