ABOUT REGENERA LUXURY
In the hospitality industry, we have identified a significant gap. On one hand, we are in an era with a new perception of what luxury means. On the other, as standards for hotels and large resorts have emerged, boutique hotels and retreats—often led by passionate entrepreneurs—have been left behind. These unique properties, dedicated to offering personalized luxury with a commitment to regeneration, deserved a certification that truly recognized and supported their efforts.
That’s when we embarked on a mission to create something entirely new. These unique properties, dedicated to offering personalized luxury with a commitment to regeneration, deserved a certification that truly recognized and supported their efforts.
That’s when we embarked on a mission to create something entirely new. We assembled a multidisciplinary team of seasoned hotel managers, PhD experts, and engineers, all committed to shaping a certification specifically for this niche. Guided by extensive research and rigorously reviewed by leading universities in tourism and hospitality, we crafted REGENERA LUXURY — the world’s first certification exclusively designed for luxury boutique hotels and retreats focused on regenerative practices.
Today, REGENERA LUXURY is present in 14 countries and growing rapidly. We empower hospitality businesses to adapt to this new era of luxury, where younger generations and global society increasingly value destinations that prioritize ecosystem restoration, cultural heritage preservation, and community vitality. At the same time, our certification enhances profitability and brand prestige, setting a global standard for regenerative luxury and inspiring a new benchmark for luxury and positive impact.
But REGENERA LUXURY is not just about the certification; it's an NGO that strives to support entrepreneurs and communities creating a movement towards a more regenerative future for luxury tourism, so that sponsoring social and educational programs.
Join our mission to elevate luxury into a force for good.
GLOBAL
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advisory board
Andrew Gibson
Partner & senior consultant
Andrew has been part of the senior management teams that have created iconic spa and wellness brands such as the Retreat at Aphrodite Hills, Six Senses, Mandarin Oriental, Raffles, Fairmont, Swissotel, Pullman, Sofitel, MGallery and Sensei. Over the last 30+ years he invested in or has created global brands, operated in over 70 countries and managed multiple brands for large corporations whilst retaining the ability to guide startup companies. He is one of the founding members and advisory board directors of Global Wellness Summit/Institute, founder of the Wellness Tourism Association and a long-time serving judge of the World Spa and Wellness Awards.
Dr. Lázló Puczko
Partner & senior consultant
REGENERA LUXURY partner from 2022. Senior consultant, prominent speaker and founder of HTWW, Health Tourism Worldwide.
Dr. Ranjana Tiwari
Senior consultant
PhD in Wellness and Sustainability. Professor and mentor. She lives in India.
Dr. Stroma Cole
Senior consultant and ambassador for REGENERA LUXURY in UK
Woman of values and senior professional in a mission to transformg the lives of women in tourism by advocating for gender equality. She helps REGENERA LUXURY to boost and spread gender equality values.
Francisco Aymerich
Golf courses managing director and consultant
More than 30 years experience managing and auditing golf courses. Currently living in Malaga, Costa del Sol, Spain.
our team
Hector De Castro
Chairman of REGENERA LUXURY, regeneration investor
Chairman of REGENERA LUXURY, visionary leader and investor dedicated to transforming luxury tourism into a powerful force for positive change, supporting boutique hotel entrepreneurs and empowering communities. With over 24 years of management experience spanning SMEs and Fortune 500 companies across Europe, the Middle East, Southeast Asia, and the Caribbean, Hector has led numerous successful hotel pre-openings and audits for iconic brands such as SHANGRI-LA, FOUR SEASONS, and BANYAN TREE, as well as a range of eco-luxury boutique hotels. Currently PhD candidate.
Iván Eskildsen
Former Minister of Tourism of Panama (2019-23), REGENERA LUXURY partner & ambassador for Panama
REGENERA LUXURY ambassador for Panama. CEO of OGAYA travel agency. Expert speaker willing to boost regenerative tourism in Panama.
Francisco Montuy
Corporate Finance Director specialized in hotel developments and real estate.
More than 30 years experience in corporate finance helping entities to grow and accelerate profits. Specialized in real estate and hotel developments.
Jose Antonio Saez
Hotel engineering and renewables
GM with more than 20 year in the Caribbean, Saudi Arabia and Spain. Former ACS Group senior director, auditing and managing projects until 600M usd. Currently living in Granada, Spain.
Anabelle Bueno
Aesthetic Medicine and Wellness Manager
Wellness and medicine specialist. Master in Aesthetic Medicine, BA Hons in Medicine and also Bachelor in Nursery. More than 20 years experience working in Clinics and Health Centers of Spain. Anabelle is always happy to help with an holistic approach to health and inner balance.
Lourdes Abad
Social Media Specialist
International Tourism Bachelor from Cancun University. Proud mother with entrepreneur soul, and social media lover. Passionate about wellness and organic wellness products.
Andrea Bastien
Digital Marketing
Expert in digital marketing strategies, Ads campaigns, SEO and brand growth for eco luxury hotels. She has grown professionally boosting the digital marketing for top luxury boutique hotels as AZULIK in Tulum, with +1M followers in their Instagram.
Tamim Iqbal
IT and Systems Analist
Accomplished System Analyst with extensive expertise in PHP and WordPress Web Development. Tamim is also proficient in data analysis, deployment and management of AWS and Oracle VPS servers, Ubuntu and VPS hosting, ensuring robust and reliable infrastructure for the association's digital needs. At REGENERA and De Castro Group, Tamim leverages his technical and analytical skills to support sustainable and eco-luxury initiatives.
Maya Romero
Sales and business development
Former SECTUR (Mexican Secretary of Tourism) high executive. Being a regenerative tourism passionate, she holds more than 2 decades experience in sustainable tourism and OTAs. She lives in the beautiful Bacalar lagoon, in the mexican caribbean.
Orlando Araque Pérez
Architect and Tourist Patrimony Expert
More than 35 years experience, former GM in tourism institutions in Venezuela and Mexico.
Irma Suarez
Sales and business development
University professor, and PhD candidate in international tourism. More than 2 decades experience working to support sustainable destinations, biodiversity and indigenous communities.
Rolando
Accountant & legal advisor
Bachelor in Economy and expert at legal procedures in Mexico. More than 15 years experience in the field. He lives in Playa del Carmen, Mexico.
We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching local communities while preserving our planet’s natural beauty.
REGENERA LUXURY Team focuses to become the foremost authority in hotel regeneration beyond minimal sustainable luxury standards in hospitality worldwide. We set new standards of excellence and innovation, demonstrating that luxury and regeneration can coexist harmoniously.
Nature Regeneration
We prioritize the regeneration, protection and conservation of our planet’s natural resources. Through regenerative practices, we aim to not only minimize our ecological footprint but contributing positively.
Cultural Heritage
We deeply respect and celebrate cultural diversity. REGENERA LUXURY promotes responsible tourism that honors local traditions, fosters community engagement, and supports the preservation of cultural heritage.
Responsible Tourism
We advocate for responsible travel experiences that benefit both visitors and local communities. Our initiatives focus on creating positive impacts through ethical tourism practices, including job creation, sourcing local products, and supporting community development.
Innovation and Excellence
We strive for continuous innovation and excellence in sustainable luxury hospitality. By setting high standards and embracing innovative solutions, we aim to lead the industry towards a more sustainable and rewarding future.
Well-being and Connection
We believe in promoting holistic well-being and meaningful connections. REGENERA experiences are designed to nurture mind, body, and spirit, fostering genuine connections between guests, communities, and nature.
Inclusion, Diversity, Expatriate Talent
REGENERA LUXURY is committed to promoting equality and diversity in the hospitality sector. We celebrate inclusivity and champion initiatives that support equality, diversity, and social justice within our industry. Our expatriate leadership facilitates career re-integration for expatiate spouses left behind by societies and businesses.