Regenera Luxury Regenera Luxury
The Global Standard for Regenerative Luxury

More revenue. Higher quality.
Verified regeneration.

Beyond sustainability slogans. Regenera Luxury is the complete system that turns regeneration into measurable revenue, audited quality and verified trust — for the hotels, retreats and destinations that intend to lead.

150+Ecosystem
18Countries
4Continents
1stGraded regenerative-
luxury certification

Presented by UN Tourism  ·  Recognized by WSHA · SECTUR · AMFORTH · IHT

Featured at Forbes Hotels Magazine Food & Travel Magazine

Keynote Speakers  ·  FITUR Madrid  ·  ITB Berlin  ·  HOST Milan  ·  WTM London  ·  Gulfood Dubai  ·  HOFEX Singapore

The Market Has Moved On

More revenue and measurable quality — through regeneration, not green claims.

Luxury hotels are tired of spending on sustainability with no clear return and little trust to show for it. Generic green badges and “beyond sustainability” slogans no longer move revenue, reassure investors, or satisfy discerning guests.

Regenera Luxury takes a different route: a rigorous internal-audit and quality system that raises operational excellence, guest experience and brand value — then converts independently verified regenerative impact into ADR, RevPAR and asset value. Impact you can measure, prove, and monetise.

Free RL Readiness Self-Assessment

How ready is your hotel for regenerative certification?

Answer a short, confidential questionnaire built on the Regenera Luxury Standard v1.4 and receive an indicative RL Readiness Score from 0 to 100 — a clear, honest picture of where your property stands today, and where to focus next.

Haltia Lake Lodge · Finland
About Regenera Luxury

The global standard for regenerative luxury.

Regenera Luxury is the first complete system created exclusively for luxury boutique hotels, retreats and destinations to measure, manage, prove and monetise regenerative impact — uniting a live management platform, independent third-party certification, education, booking, marketing and destination programs in one ecosystem.

Presented by UN Tourism and recognized by WSHA, SECTUR, AMFORTH and IHT, Regenera Luxury works alongside leadership teams to raise operational quality and brand value while delivering verified, measurable benefit to communities and ecosystems.

Casa 1800 — a restored Andalusian heritage suite, Granada, Spain
Casa 1800 · Granada, Spain
The 360° Regenera Luxury Ecosystem

Everything you need to lead —
in one system.

Others hand you a single eco-badge. Regenera Luxury gives you the complete operating system for regenerative leadership: measure, manage, prove, get recognized, and turn it into revenue. Six integrated pillars. One system.

The 360° Ecosystem RL 360° Measure, manage, prove, get recognized — and grow.

The depth behind the system

The Regenera Luxury System and the RMP™ methodology are the result of years of applied research and hotels development, field experience with regenerative hospitality leaders, and collaboration with institutions and global partners, including UN Tourism, Westminster University or the World Sustainable Hospitality Alliance, among others. Built on a 300+ KPI framework informed by UNESCO, LEED, GSTC, the World Economic Forum and the Rainforest Alliance, it moves beyond conventional sustainability standards by introducing advanced regenerative metrics created specifically for luxury boutique hotels, retreats and holistic hospitality destinations. The only system that combines RL Compass — a live regenerative-performance platform — independent third-party audit, and a complete brand, booking and destination platform in one integrated offer. It took years to build and cannot be replicated quickly.

The Credibility Difference

Verified. Not claimed.

This is not a manual to complete on your own. We consult and accompany your team through the entire journey — preparing your property for the independent third-party audit that protects your brand against greenwashing and proves your impact to investors, guests and partners. A graded standard your property grows into, with us alongside.

Precertification Signature Gold Platinum

Three independently audited levels — Signature, Gold and Platinum — with full deliverables, accompaniment and benefits detailed on the certification page. Commercial terms and sponsored-program availability are shared in a private briefing.

View all certification levels →
Regenerative Luxury Earns More

The business case is proven.

ADR Premium

Sustainable +5–10%

+15–35%

Regenerative

Cornell · HVS Global

RevPAR Growth

Sustainable ~8%

+18–30%

Regenerative

WTTC · World Sustainable Hospitality Alliance

Asset Value

Sustainable +5–10%

+15–25%

Regenerative

JLL Hotels & Hospitality

+25–40%Willingness to pay
55–75%Guest loyalty
40–60%Repeat guests
↓40–70%Energy reduction
↓50–80%Water reduction
↑60–85%Local procurement

Independent industry benchmarks; not Regenera Luxury client results.

Pictured: Post Ranch Inn · Big Sur, USA

Featured properties

Hotels on the regenerative journey.

View all hotels →
RL Awards · Nominee Six Senses Vana, Dehradun, India Six Senses

Six Senses Vana

Dehradun · India

A Himalayan wellness sanctuary where ancient healing traditions meet measurable regenerative care.

In Certification Suitree Experience Hotel, Costa Rica

Suitree Experience Hotel

Costa Rica

A canopy-level retreat suspended in the rainforest, where barefoot luxury and rewilding advance side by side.

RL Awards · Nominee Hôtel des Horlogers, Vallée de Joux, Switzerland

Hôtel des Horlogers

Vallée de Joux · Switzerland

An architectural landmark folded into the Jura, advancing regeneration in the heart of Swiss watchmaking country.

In Certification Nerea Tulum, Riviera Maya, Mexico

Nerea Tulum

Tulum · Mexico

A barefoot-luxury beachfront retreat on the Caribbean coast, advancing through the certification pathway.

RL Awards · Nominee Las Torres Patagonia, Patagonia, Chile

Las Torres Patagonia

Patagonia · Chile

A pioneering lodge at the gateway to Torres del Paine, where conservation and hospitality are inseparable.

In Certification Prakriti Resort, Annapurna foothills, Nepal

Prakriti Resort

Annapurna · Nepal

A Himalayan mountain lodge built on local craft and community, redefining legacy in the Annapurna foothills.

RL Awards · Nominee Haltia Lake Lodge, Nuuksio, Finland

Haltia Lake Lodge

Nuuksio · Finland

A Nordic forest sanctuary of glass and timber beneath the stars — regeneration made visible.

In Certification Hotel 47, Rome, Italy

Hotel 47

Rome · Italy

A heritage address in the heart of Rome advancing through the Regenera Luxury certification pathway.

In Certification Casa 1800 Hotels, Seville and Granada, Spain

Casa 1800 Hotels

Seville & Granada · Spain

Restored Andalusian palaces turning cultural heritage into measurable regenerative value.

In Certification Asa Wright Nature Centre and Retreat, Trinidad

Asa Wright Nature Centre & Retreat

Trinidad

A rainforest sanctuary aligning conservation, community and guest experience.

In Certification Papagayo Beach Hotel, Curaçao

Papagayo Beach Hotel

Curaçao

A Caribbean beachfront property embedding regenerative practice across operations.

Trusted by Leaders

Voices from the field.

Sustainability is the art of ‘not damaging’. Now we must go further — adding value to communities through regeneration. It is exactly that conviction that has me actively collaborating with Regenera Luxury.
Kent Richards

Kent Richards

Former Corporate Wellness Ops Director, Six Senses
Founder, Wellness World Global

Being assessed and accelerated by RL has been an honor — and a natural evolution for our hotels.
Francisca García

Francisca García

CEO, Casa 1800 Hotels

Featured in Forbes & National Geographic Traveler
Together we make a significant impact across the Caribbean and SEA regions, where we both have strong presence.
Glenn Manziuk

Glenn Manziuk

CEO, World Sustainable Hospitality Alliance

Impact Beyond the Property

Regeneration that reaches destinations and communities.

Veracruz, Mexico — a Regenera Luxury regenerative destination

RL Destinations

Dedicated programs for destinations

Regenera Luxury works at destination scale — giving regions, DMOs and clusters of properties the framework, positioning and representation to lead on regenerative tourism.

Explore RL Destinations →
Women working together in a regenerative agriculture project supported by RL Social Programs

RL Social Programs

Investing in people and communities

Regeneration only matters if it reaches people. Through our social programs we support the communities around our hotels and destinations — directly and at no cost to them.

Discover our Social Programs →
RL Awards · The Entry Point

Recognition built on
regenerative excellence.

The RL Awards celebrate the properties redefining what luxury can give back — and the ceremony itself is designed the same way. Conceived for maximum impact on the planet and the communities we serve, it reduces logistics and travel to focus on what matters most: verified data, and real support for brands to grow their visibility and deepen their regenerative impact. Meet a selection of nominated hotels and retreats from across the global ecosystem.

Post Ranch Inn, Big Sur, USA
RL Awards · Nominee

Post Ranch Inn

Big Sur · USA

Six Senses Vana, India
RL Awards · Nominee

Six Senses Vana

India

Hôtel des Horlogers, Vallée de Joux, Switzerland
RL Awards · Nominee

Hôtel des Horlogers

Vallée de Joux · Switzerland

Ayodya Resort, Bali
RL Awards · Nominee

Ayodya Resort

Bali · Indonesia

The Journal

News & insights.

All news →
Who It Is For

Built for those who set the standard.

Luxury & Boutique Hotels

Independent and design-led properties ready to lead, not follow, on regeneration.

Retreats & Wellness

Nature, wellness and transformational retreats whose purpose is already regenerative.

Owners & Investors

Asset owners seeking measurable ESG legitimacy, brand value and long-term returns.

Destinations

Regions and DMOs building competitive advantage through regenerative leadership.

Grow With Regenera Luxury

Join the network defining regenerative luxury.

As Regenera Luxury expands across six continents, we are growing two professional networks worldwide. If you share our standard, there is a place for you.

01 / Commercial

Sales Representatives

Represent Regenera Luxury in your region, introduce luxury hotels and destinations to the ecosystem, and build a rewarding business around a category-defining brand. Ideal for hospitality, luxury and tourism professionals with strong local networks.

Become a Representative →

02 / Audit

External Auditors

Join our independent auditor network and help uphold the integrity of the world’s first graded regenerative-luxury certification. We train and accredit qualified sustainability, hospitality and quality professionals to conduct third-party audits worldwide.

Apply to Audit →
Begin the Conversation

Lead the next era of luxury.

Request a private briefing to see how the Regenera Luxury System applies to your property — and what regenerative leadership could be worth to your brand.

Selective onboarding · Limited sponsored certifications per region — contact us to apply for our sponsored program

Presented by UN Tourism Independent Third-Party Audit Luxury Boutique Exclusive
Héctor De Castro, Founder & President of Regenera Luxury
Founder briefing · by application

Apply for a private briefing with Héctor De Castro.

Héctor’s calendar is selective and every request is reviewed personally. Tell us about your property or destination — qualified partners are invited to a 30-minute session with the founder to map the way forward. No obligation.

Regenera Luxury is not a certificate. It is a complete management system, independently audited — engineered to lift your service quality, international visibility, and revenue across all 365 days of the year, not focused only on the two days of an audit.

Héctor De Castro · Founder & President, Regenera Luxury

Book a briefing →