Beyond sustainability slogans. Regenera Luxury is the complete system that turns regeneration into measurable revenue, audited quality and verified trust — for the hotels, retreats and destinations that intend to lead.
Presented by UN Tourism · Recognized by WSHA · SECTUR · AMFORTH · IHT
Keynote Speakers · FITUR Madrid · ITB Berlin · HOST Milan · WTM London · Gulfood Dubai · HOFEX Singapore
Luxury hotels are tired of spending on sustainability with no clear return and little trust to show for it. Generic green badges and “beyond sustainability” slogans no longer move revenue, reassure investors, or satisfy discerning guests.
Regenera Luxury takes a different route: a rigorous internal-audit and quality system that raises operational excellence, guest experience and brand value — then converts independently verified regenerative impact into ADR, RevPAR and asset value. Impact you can measure, prove, and monetise.
Answer a short, confidential questionnaire built on the Regenera Luxury Standard v1.4 and receive an indicative RL Readiness Score from 0 to 100 — a clear, honest picture of where your property stands today, and where to focus next.
Regenera Luxury is the first complete system created exclusively for luxury boutique hotels, retreats and destinations to measure, manage, prove and monetise regenerative impact — uniting a live management platform, independent third-party certification, education, booking, marketing and destination programs in one ecosystem.
Presented by UN Tourism and recognized by WSHA, SECTUR, AMFORTH and IHT, Regenera Luxury works alongside leadership teams to raise operational quality and brand value while delivering verified, measurable benefit to communities and ecosystems.
Others hand you a single eco-badge. Regenera Luxury gives you the complete operating system for regenerative leadership: measure, manage, prove, get recognized, and turn it into revenue. Six integrated pillars. One system.
The depth behind the system
The Regenera Luxury System and the RMP™ methodology are the result of years of applied research and hotels development, field experience with regenerative hospitality leaders, and collaboration with institutions and global partners, including UN Tourism, Westminster University or the World Sustainable Hospitality Alliance, among others. Built on a 300+ KPI framework informed by UNESCO, LEED, GSTC, the World Economic Forum and the Rainforest Alliance, it moves beyond conventional sustainability standards by introducing advanced regenerative metrics created specifically for luxury boutique hotels, retreats and holistic hospitality destinations. The only system that combines RL Compass — a live regenerative-performance platform — independent third-party audit, and a complete brand, booking and destination platform in one integrated offer. It took years to build and cannot be replicated quickly.
This is not a manual to complete on your own. We consult and accompany your team through the entire journey — preparing your property for the independent third-party audit that protects your brand against greenwashing and proves your impact to investors, guests and partners. A graded standard your property grows into, with us alongside.
Three independently audited levels — Signature, Gold and Platinum — with full deliverables, accompaniment and benefits detailed on the certification page. Commercial terms and sponsored-program availability are shared in a private briefing.
ADR Premium
Sustainable +5–10%
+15–35%
Regenerative
Cornell · HVS Global
RevPAR Growth
Sustainable ~8%
+18–30%
Regenerative
WTTC · World Sustainable Hospitality Alliance
Asset Value
Sustainable +5–10%
+15–25%
Regenerative
JLL Hotels & Hospitality
Independent industry benchmarks; not Regenera Luxury client results.
Pictured: Post Ranch Inn · Big Sur, USA
Six Senses
Dehradun · India
A Himalayan wellness sanctuary where ancient healing traditions meet measurable regenerative care.
Costa Rica
A canopy-level retreat suspended in the rainforest, where barefoot luxury and rewilding advance side by side.
Vallée de Joux · Switzerland
An architectural landmark folded into the Jura, advancing regeneration in the heart of Swiss watchmaking country.
Tulum · Mexico
A barefoot-luxury beachfront retreat on the Caribbean coast, advancing through the certification pathway.
Patagonia · Chile
A pioneering lodge at the gateway to Torres del Paine, where conservation and hospitality are inseparable.
Annapurna · Nepal
A Himalayan mountain lodge built on local craft and community, redefining legacy in the Annapurna foothills.
Nuuksio · Finland
A Nordic forest sanctuary of glass and timber beneath the stars — regeneration made visible.
Rome · Italy
A heritage address in the heart of Rome advancing through the Regenera Luxury certification pathway.
Seville & Granada · Spain
Restored Andalusian palaces turning cultural heritage into measurable regenerative value.
Trinidad
A rainforest sanctuary aligning conservation, community and guest experience.
Curaçao
A Caribbean beachfront property embedding regenerative practice across operations.
Sustainability is the art of ‘not damaging’. Now we must go further — adding value to communities through regeneration. It is exactly that conviction that has me actively collaborating with Regenera Luxury.
Kent Richards
Former Corporate Wellness Ops Director, Six Senses
Founder, Wellness World Global
Being assessed and accelerated by RL has been an honor — and a natural evolution for our hotels.
Francisca García
CEO, Casa 1800 Hotels
Together we make a significant impact across the Caribbean and SEA regions, where we both have strong presence.
Glenn Manziuk
CEO, World Sustainable Hospitality Alliance
RL Destinations
Regenera Luxury works at destination scale — giving regions, DMOs and clusters of properties the framework, positioning and representation to lead on regenerative tourism.
Explore RL Destinations →
RL Social Programs
Regeneration only matters if it reaches people. Through our social programs we support the communities around our hotels and destinations — directly and at no cost to them.
Discover our Social Programs →The RL Awards celebrate the properties redefining what luxury can give back — and the ceremony itself is designed the same way. Conceived for maximum impact on the planet and the communities we serve, it reduces logistics and travel to focus on what matters most: verified data, and real support for brands to grow their visibility and deepen their regenerative impact. Meet a selection of nominated hotels and retreats from across the global ecosystem.
Post Ranch Inn
Big Sur · USA
Six Senses Vana
India
Hôtel des Horlogers
Vallée de Joux · Switzerland
Ayodya Resort
Bali · Indonesia
Regenerative travel is emerging as one of the defining ideas shaping the future of tourism. Yet to understand its true meaning, we must move beyond aspirational...
Read article →Post Ranch Inn, the renowned luxury retreat in Big Sur, California, after rigorous review by experts, has been approved and achieved official nomination for the...
Read article →Strategic Alliance: Regenera Luxury x Ownia Collection, Regenera Luxury is proud to announce a strategic partnership with Ownia Collection, a premier global con...
Read article →Independent and design-led properties ready to lead, not follow, on regeneration.
Nature, wellness and transformational retreats whose purpose is already regenerative.
Asset owners seeking measurable ESG legitimacy, brand value and long-term returns.
Regions and DMOs building competitive advantage through regenerative leadership.
As Regenera Luxury expands across six continents, we are growing two professional networks worldwide. If you share our standard, there is a place for you.
01 / Commercial
Represent Regenera Luxury in your region, introduce luxury hotels and destinations to the ecosystem, and build a rewarding business around a category-defining brand. Ideal for hospitality, luxury and tourism professionals with strong local networks.
Become a Representative →02 / Audit
Join our independent auditor network and help uphold the integrity of the world’s first graded regenerative-luxury certification. We train and accredit qualified sustainability, hospitality and quality professionals to conduct third-party audits worldwide.
Apply to Audit →Request a private briefing to see how the Regenera Luxury System applies to your property — and what regenerative leadership could be worth to your brand.
Selective onboarding · Limited sponsored certifications per region — contact us to apply for our sponsored program
Héctor’s calendar is selective and every request is reviewed personally. Tell us about your property or destination — qualified partners are invited to a 30-minute session with the founder to map the way forward. No obligation.
Regenera Luxury is not a certificate. It is a complete management system, independently audited — engineered to lift your service quality, international visibility, and revenue across all 365 days of the year, not focused only on the two days of an audit.
Héctor De Castro · Founder & President, Regenera Luxury
