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Strategic Alliance · Gender Equality · Active

Regenera Luxury
× Equality in Tourism

A shared commitment to advancing gender equality and women’s leadership at the heart of global tourism.

About the Alliance

Boosting balance — in every corner of tourism.

Equality in Tourism International

Equality in Tourism International is the leading NGO dedicated to advancing women’s rights and gender equality across the global tourism sector. Through research, advocacy and annual recognition, they drive structural change in an industry where women represent the majority of the workforce but remain dramatically underrepresented in leadership.

Regenera Luxury’s alliance with Equality in Tourism reflects a conviction that regenerative luxury cannot be credible without addressing the human dimension of sustainability — starting with the women who run, serve and lead the hospitality sector. Our Founder & CEO Hector De Castro has served as a judge of the Equality in Tourism Awards at ITB Berlin for the fourth consecutive year, alongside GSTC and the World Sustainable Hospitality Alliance.

10+

Nationalities · Regenera Luxury team

Over ten nationalities represented across our global team — as diverse as the destinations we certify.

Youth

Young talent programme · RL

Ongoing programmes to attract, support and develop young professionals entering regenerative luxury tourism.

50+

Senior talent programme · RL

A dedicated programme to hire and value professionals aged 50+ — because wisdom and experience matter.

46%

Women · Regenera Luxury team

A near-equal gender balance — equality is not only a standard we judge others by; it is how we build our own team.

What we share

Where regenerative meets equality.

Both organisations believe that tourism has a structural responsibility to those who build it — not only to the land, but to the people. These three principles are at the core of our partnership.

01 — Leadership

Women. Skills and values

Advancing women into decision-making roles across hotels, tour operators and tourism boards — not as a quota, but as a condition of genuine regeneration.

02 — Recognition

Naming the champions

The annual Equality in Tourism Awards shine a light on the organisations and individuals driving gender equality in tourism worldwide — accountability through visibility.

03 — Standards

Measurable commitment

Regenera Luxury’s certification standard integrates social impact and people indicators — including workforce gender balance — as non-negotiable components of regenerative performance.

ITB Berlin · March 2026

On stage at the world’s largest travel trade fair.

The Equality in Tourism Awards were held at the LGBTQ+ Tourism Pavilion at ITB Berlin 2026 — with Regenera Luxury represented on the judging panel for the fourth consecutive year, alongside the Global Sustainable Tourism Council and the World Sustainable Hospitality Alliance. The panel was moderated by Dr. Stroma Cole, University of Westminster.

Gender Equality Champion of the Year Award ceremony, ITB Berlin 2026 — Hector De Castro and panel

Gender Equality Champion of the Year · Award ceremony · ITB Berlin 2026

Panel discussion at the LGBTQ+ Tourism Pavilion, ITB Berlin 2026 — Hector De Castro as panelist

Panel discussion · LGBTQ+ Tourism Pavilion · ITB Berlin 2026

Four consecutive years
Woman in traditional dress — culture, art and social balance in regenerative tourism
Women in Tourism · Culture & Social Balance

A voice for equality on the global stage.

Founder & CEO Hector De Castro has served as a judge of the Equality in Tourism Awards at ITB Berlin — the world’s most influential travel trade show — for the fourth year running.

  • 4th consecutive year as judge at the Equality in Tourism Awards, ITB Berlin — the highest-profile recognition of gender equality in tourism.
  • Panel alongside GSTC (Global Sustainable Tourism Council) and the World Sustainable Hospitality Alliance, two of the sector’s most respected bodies.
  • Moderated by Dr. Stroma Cole, University of Westminster — a leading academic voice for gender equality in tourism.
  • Awards held at the LGBTQ+ Tourism Pavilion, ITB Berlin 2026, with support from Region of Valencia, Booking.com, Simply Munich and Grindr.
In partnership with Equality in Tourism International
Balance by design

A team that reflects equality in practice.

Fernanda C. Alanis — Expert in regenerative luxury, Diplomada por Regenera Luxury

Regenera Luxury team · 17 people

Equality is not only a standard we judge others by — it is how we build our own team. Our partnership with Equality in Tourism is grounded in a near-even gender balance that reflects our genuine commitment to inclusion at every level of the organisation.

54%Men
46%Women

Our full Inclusion & Diversity commitment

From non-discrimination policy to affirmative action and workforce equity — see how Regenera Luxury practises inclusion at every stage of employment and across everything we certify.

Inclusion & Diversity →
Build with us

Aligned on standards. Aligned on values.

Organisations that share our commitment to gender equality and regenerative standards are welcome to explore how a partnership with Regenera Luxury could work.

Book a briefing →