Regenera Luxury Regenera Luxury
Regenerative Management Program

The Strategic Evolution Toolkit for regenerative luxury.

The Regenera Luxury Regenerative Management Program (RMP) transforms your hotel or retreat into a benchmark regenerative destination — combining diagnostics, consulting, certification, brand acceleration and a global community.

Why the RMP

In a world tightening ESG regulation, the RMP gives you the advantage.

As ESG regulations tighten, greenwashing erodes trust and travelers demand authenticity, the RMP delivers up to +23% increase in RevPAR, full alignment with CSRD, the SDGs, ISO 21401 and GSTC, and stronger brand loyalty, press visibility and guest emotional connection.

Regenera Luxury was presented by UN Tourism as the first regenerative luxury certification program worldwide for boutique hotels. It partners tourism offices, hotel groups and independent properties — alongside institutions such as SECTUR and the World Sustainable Hospitality Alliance — to support the transition from sustainable to regenerative hospitality, creating a regenerative roadmap tailored to your place, culture and people.

Built on the world's leading frameworks

Regenera Luxury is built aligned to selected KPIs from global frameworks — including UNWTO, LEED, GSTC, WELL, UNESCO, Fair Trade, IRENA, the World Economic Forum and the Rainforest Alliance — and then adds advanced regenerative metrics designed specifically for the luxury boutique hotel and retreat sector. The result is a dynamic system that recognizes and fosters leadership in regenerative tourism and luxury hospitality.

Proven, Aligned, Recognized

+23%

Increase in RevPAR reported across regenerative luxury properties

8

Dimensions assessed: governance, operations, environment, building, wellbeing, culture, community, impact transparency

5

Structured program blocks, from diagnostics to a global regenerative community

1st

Regenerative luxury certification program worldwide for boutique hotels, presented by UN Tourism

What the RMP Includes

Five blocks to become a benchmark regenerative destination.

01

Diagnostics & Training

In-depth analysis of the property using personalized regenerative KPIs, a technical dashboard to monitor your evolution, certified training for executive, operational and sustainability teams, and access to the Regenera Luxury Learning Platform and tools library.

02

Consulting

End-to-end accompaniment throughout the process by a team of Regenera Luxury experts.

03

Audit & Certification

On-site audit by accredited independent experts, evaluation across eight dimensions — governance, operations, environment, building, wellbeing, culture, community and impact transparency — a regenerative roadmap with immediate priorities and long-term goals, and official, internationally recognized Regenera Luxury certification.

04

Brand & Revenue Accelerator

Strategic narrative grounded in data and impact, high-quality photo and video production, access to curated media, influencer and international press campaigns, and strategies for guest loyalty and revenue growth driven by purpose and transformation.

05

Global Regenerative Community

Join an exclusive ecosystem of certified hotels, thought leaders and investors; participate in case studies, think tanks, conferences and pilot initiatives; and stand out as a global benchmark in regenerative luxury hospitality.

The path toward regenerative luxury — choose your timing

Three entry points let you maximize your impact at your own pace, from immediate cash-flow gains to full international certification.

RL Start — entry level

  • What it is: an entry program designed to generate and boost immediate cash flow.
  • Includes: pricing, OTA/Google/Direct channels, critical SOPs and digital reputation.
  • Duration: immediate impact (2–3 weeks). Audit: internal, led by the RL team.
  • Key advantages: fast, measurable revenue impact, accessible investment and immediate trust generation.

Precertification

  • What it is: diagnostic, roadmap and verification of minimum standards.
  • Includes: a base audit by the RL technical team, a personalized roadmap, an "In Process RL" seal at verify.regenera.luxury and a marketing kit, plus limited toolkit access and benchmarking.
  • Duration: 2–3 weeks. Score / seal: optional "In Process RL" seal.
  • Key advantages: immediate differentiation, visibility before full certification, training benefits and B2B trust with corporate, MICE, buyers and press.

RL Full Certification

  • What it is: the comprehensive RL audit, accelerator and standard — the aspirational goal, across three levels: Signature, Gold and Platinum.
  • Includes: formal certification, an advanced marketing kit, global PR, access to buyers and awards, official visibility, full access to the Strategic Evolution Toolkit (SET) and benchmarking.
  • Duration: 6 months. Audit: by an independent third-party auditor. Seal: official RL seal with public visibility.
  • Key advantages: positioning as regenerative elite, justification for higher ADR/RevPAR, and access to a global network and resources.
Questions? Needs? Let's talk.

Begin your regenerative journey.

Diagnostics · Consulting · Certification · Community

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