Luxury has the power to transform. And luxury hotels, uniquely positioned at the intersection of indulgence and responsibility, can create lasting positive impacts on destinations, communities, and legacy. 

 But we identified a significant gap in the hospitality industry. While large hotels and resorts have seen the emergence of standardized certifications, boutique hotels and retreats—driven by passionate entrepreneurs—have been often left behind. These unique properties, offering personalized luxury with a commitment beyond green, deserved a certification that truly recognizes and supports their efforts. This realization inspired us to create something entirely new —the world’s first certification for regenerative luxury hotels and retreats. 

But REGENERA LUXURY is not just about the certification; it's an hospitality NGO that strives to support entrepreneurs and destination creating a movement towards a more regenerative future for luxury tourism, so that sponsoring professional and educational programs.