In a world where ESG regulations are tightening, greenwashing is eroding trust, and travelers demand authenticity, RMP gives you the advantage:
Up to +23% increase in RevPAR
Full alignment with CSRD, SDGs, ISO 21401 and GSTC
Enhances brand loyalty, press visibility, and guest emotional connection
Creates a regenerative roadmap tailored to your place, culture, and people
REGENERA LUXURY™ was presented by UN Tourism as the first regenerative luxury certification program Worldwide for boutique hotels. REGENERA LUXURY partners tourism offices, hotel groups and independently owned properties around the world so that travel institutes as SECTUR, and The World Sustainable Hospitality Alliance to support the transition from sustainable hospitality to regenerative hospitality. The company provides a comprehensive range of regenerative solutions including a full RMP, consulting toolkit, certification, precertification, marketing, training andcommunity benefits to drive investment returns, supporting hospitality leadership and aspiring leaders in this journey.
RL is built aligned to selected KPIs from global frameworks—including UNWTO, LEED, GSTC, UNESCO, Fair Trade, IRENA, World Economic Forum, Rain Forest Alliance—and then adds advanced regenerative metrics designed specifically for the luxury boutique hotel sector. The result is a dynamic system that recognizes and fosters leadership in regenerative tourism and luxury hospitality.
| Element | RL START (Entry level – low level) | PRECERTIFICATION | RL FULL CERTIFICATION |
|---|---|---|---|
| What it is | Entry program designed to generate and boost immediate cash flow. | Diagnostic + roadmap + verification of minimum standards. | Comprehensive RL audit, accelerator and standard; the aspirational goal. 3 levels: SIGNATURE -> GOLD -> PLATINUM |
| Includes | Pricing, OTA/Google/Direct channels, critical SOPs, digital reputation. | Base audit, personalized roadmap, “In Process RL” seal at verify.regenera.luxury, marketing kit. | Formal certification, advanced marketing kit, global PR, access to buyers/awards, official visibility. |
| Duration | Immediate impact (2-3 weeks). | 2–3 weeks. | 6 months. |
| Audit | Internal, led by RL team. | RL technical team. | Yes, by independent third-party auditor. |
| Access to Toolkit | Not applicable (intro stage). | Limited access. | Access to full SET (Strategic Evolution Toolkit). |
| Benchmarking | Not applicable (intro stage). | Included. | Included. |
| Score / Seal Publication | Not applicable (proof of value). | Optional (“In Process RL” seal). | Official RL seal + public visibility. |
| Investment | Access ticket contact RL team | Intermediate ticket contact RL team | Full ticket contact RL team |
| Key Advantages | Fast, measurable revenue impact. Accessible investment. Immediate trust generation. | Immediate differentiation, visibility before full RL certification, training benefits, B2B trust (corporate, MICE, buyers, press). | Positioning as regenerative elite, justify higher rates (ADR/RevPAR), access to global network and resources. |
The Regenera Luxury Standard and all related materials, tools, and certification resources are provided by Regenera Luxury for informational and educational purposes only. While every effort is made to ensure the accuracy and reliability of the information presented, Regenera Luxury Association, its affiliates, members, employees, contractors, and partners make no representations or warranties of any kind, express or implied, regarding the accuracy, completeness, or suitability of this information for any particular purpose.
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