Luxury has the power to transform. And luxury hotels have the right position to lead by example. By implementing regenerative practices they are not only enhancing their guest experience and brand value, but also actively supporting local communities and destinations.
At Regenera Luxury, as NGO we strive to help entrepreneurs, talent, hotels and destinations to lead by example in regenerative tourism.
To our members, partners, and supporters: thank you for your unwavering trust and dedication. Together, we are
setting a new global standard for luxury, one that leaves the world better than we found it.
Héctor De Castro is recognized as one of the leading voices shaping the global transformation of luxury hospitality toward regenerative models. With more than 25 years of executive leadership across Europe, the Middle East, Southeast Asia and the Caribbean, he has directed companies of over 200 employees, managed hotel F&B and FF&E projects up to USD 90 million, and held senior roles in corporations listed on the stock market—including Grupo ACS, one of World’s largest multinational groups with annual revenues exceeding €40 billion.
As a former ski instructor and competitive skier, he has cultivated a mindset focused on high performance, precision, and teamwork. His exposure from the late 90’s to brands such as Six Senes, Shangri-La, Alila or Banyan Tree in Southeast Asia sparked a profound shift in his understanding of luxury. This vision, combined with deep family values shaped by a fourth-generation business legacy, forms the foundation of his leadership philosophy: to redefine luxury as a force that generates benefits beyond profit.
Dual doctoral candidate in Regenerative Hotels and Neuromarketing, he bridges science, culture and business strategy. In 2022, he founded Regenera Luxury, today the world’s most advanced framework and certification for regenerative luxury hotels. The organisation has expanded rapidly—growing from 2 team members in 2022 to more than 20 in 2025, and achieving a presence in 18 countries. Its proprietary methodology, the Regenerative Management Program (RMP)™, stands as a unique model in the hotel industry, integrating KPIs from luxury quality, sustainability, wellness science, regeneration, neuromarketing, culture, and socio-economic impact.
His influence is reflected in numerous international publications, such as FORBES USA, Hotels Magazine or Food&Travel, as well as in his participation as a judge for leading global awards at ITB Berlin or FITUR Madrid. He actively collaborates pro bono with educational and social initiatives, contributing to the development of future leaders in tourism and regenerative luxury.
Héctor represents a new wave of leadership in luxury hospitality: profitable, but also strategic, human-centric and regenerative by design.
Academic Distinctions and Awards
PhD Candidate in Regenerative Hotels · PhD Cand. in Hotel Neuromarketing · Global Executive MBA (IE Business School, Top 10 Financial Times) · Certified GSTC Professional · Diploma in Finance from Yale · Degree in Business Administration · Foreign Trade Technician · Marketing Technician · Sworn Translator (Spanish Ministry of Foreign Affairs) · Bachelor’s Degree in Economic and Legal Trans. from West London University and the University of Granada.
