UN Tourism Returns to FITUR 2025 to Advance Global Tourism Goals

UN Tourism returns to the FITUR International Tourism Fair, advancing its key objectives for the global tourism sector. 

This event serves as a bridge between public and private leaders, with a focus on innovation and accessible travel. The goal is to guide the industry toward a more resilient, sustainable, and inclusive future. Experts from both sectors will address the 2025 Challenge with diverse

FiturNext: Spotlight on Food Sustainability in Tourism

FiturNext, FITUR’s observatory for good tourism practices, will host four key conferences from January 22 to 25 at the Madrid International Tourism Trade Fair. These sessions will emphasize food sustainability in tourism. Experts will discuss how the sector can reduce food waste and promote sustainable practices.

Regenera Luxury: Leading the Global Tourism Goals Movement

Regenera Luxury proudly leads the tourism movement with a strong commitment to sustainability. As a global network of boutique hotels, retreats, and holistic centers, the organization focuses on environmental stewardship, community empowerment, and cultural preservation. Through initiatives like sustainable food practices and ecological regeneration, Regenera Luxury helps shape a more responsible tourism industry.

High-Level Meetings to Foster Industry Collaboration

At FITUR, UN Tourism will engage with Member States, industry leaders, and stakeholders in a series of high-level meetings. These gatherings aim to advance shared goals and foster meaningful partnerships. This collaboration is crucial for driving progress toward a global tourism goals model. Businesses like Regenera Luxury lead by example, prioritizing the well-being of both the planet and its people.

The FITURNext program will emphasize the importance of reducing food waste and promoting responsible management practices. Experts like Rosa Nordfeldt, Sustainability Director of Air Europa, and Marie Lindström, Country Director of Too Good To Go, will share practical insights. Hector de Castro, Chairman of Regenera Luxury, will also speak about regenerative tourism and the role of hotels in this movement.

Celebrating Innovation at the 2025 FITURNext Awards

This year’s FITURNext Awards will honor innovative projects that address the 2025 Challenge with creative approaches to food sustainability. Regenera Luxury supports these initiatives wholeheartedly. Its certified hotels and retreats prioritize eco-friendly practices such as waste reduction and sourcing from local, sustainable producers.

Collaborating for a Sustainable Future in Tourism

By participating in these global conversations and sharing best practices, UN Tourism, Regenera Luxury, and other industry leaders aim to create a sustainable tourism future. The focus remains on community, environmental responsibility, and long-term industry resilience. Every action taken today can help ensure a more vibrant, responsible tourism experience for generations to come.