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The Journal

Tourism Deserves a Seat in Davos

January 7, 2026

On 20 January 2026, in the middle of the World Economic Forum week in Davos (19–23 January 2026), tourism will step into a room that matters—through the Global Tourism Forum Davos and its “Power of 40” format.

On 20 January 2026, in the middle of the World Economic Forum week in Davos (19–23 January 2026), tourism will step into a room that matters—through the Global Tourism Forum Davos and its “Power of 40” format.

Not as a “nice-to-have” industry.
But as critical economic infrastructure—with direct influence on resilience, social cohesion, investment priorities, and geopolitical stability.

If “Power of 40” is truly about shaping the future of global tourism, leadership in 2026 will be measured by one thing:

How decisively we move from volume-driven growth to value-driven impact.

That shift requires four non-negotiables:

  • Regenerative destination strategy (place-based, community-rooted, nature-positive)
  • Credible measurement (outcomes, not narratives; comparable, auditable, decision-ready)
  • Governance & compliance (clear accountability across supply chains, labor, land, culture, and climate risk)
  • Investment that rewards performance (capital tied to verified regeneration, not marketing)


And the core principle behind all of it:

Elevating tourism means elevating the communities and ecosystems that make tourism possible.
Without that, “center of global power” becomes an empty headline.

At Regenera Luxury, we see Davos as a turning point—where the sector must be repositioned from “visitor economy” to systems economy: regeneration as strategy, measurement as credibility, and governance as trust.

Let’s connect around what comes next—practical frameworks, metrics that investors respect, and models that leave places meaningfully better.

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