Thailand aims to generate greater income with wellness and medical tourism.

The government aims to boost sustainable tourism with a focus on wellness and medical tourism.

According to Government Spokesperson Anucha Burapachaisri, Prime Minister Gen Prayut Chan-o-cha intends to enhance sustainable tourism in Thailand to generate greater income. 

Thailand’s medical tourism sector is currently valued at 9% of the global market, the largest in the Asia-Pacific, with a projected value of 838 billion baht by 2027.

The spokesperson emphasized that Thailand has a competitive advantage in both medical and wellness tourism, with certified facilities and reasonable pricing. 

Wellness tourism ranks among the top five post-pandemic travel trends as travelers actively pursue health and wellness experiences.

Meanwhile, the Tourism Authority of Thailand (TAT) is promoting volunteer programs, food experiences, cultural activities, and other wellness activities to continue driving the growth of wellness tourism in Thailand. Thailand’s reputation for quality and affordable medical services has attracted patients worldwide. More than 60 medical centers have been certified by Joint Commission International (JCI), a global leader in healthcare quality and patient safety.

The government reaffirmed its commitment to promoting sustainable tourism in Thailand, pledging ongoing support and development for the tourism sector, particularly in the post-pandemic era. Emphasis on wellness and medical tourism is seen as a way to attract high-value tourists to the kingdom while supporting local businesses and communities. (NNT)