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Regeneration: Beyond sustainability
Today's luxury travelers seek more than environmental protection — they want purpose, cultural connection and positive impact. Hospitality is evolving from sustainability to regeneration.
Resiliency. Trust. Legacy.
The future of luxury is regenerative.
Regenera Luxury is the world's first and leading regenerative program for hotels and retreats — a flexible, structured complement to existing sustainability certifications, leading a new era of luxury hospitality.
Much more than a certification — a full program
A comprehensive range of regenerative solutions, as presented by UN Tourism.
Regenera Luxury is the world's first and leading regenerative program for hotels, as presented by UN Tourism. It provides a comprehensive range of regenerative solutions including a consulting toolkit, certification, marketing, training and community benefits to drive investment returns — supporting hospitality leadership and aspiring leaders on this journey. Founded by Prof. Héctor de Castro.
Drawing inspiration from internationally recognized frameworks such as B Corp, LEED, GSTC, Forbes and UNESCO, Regenera Luxury complements these top sustainability standards and evolves into a model of regenerative luxury — redefining the very concept of luxury by adding the dimensions of balance, wellness, culture, connection and legacy, giving rise to a specialized system: the SET, Strategic Evolution Toolkit.
Redefining luxury
Hotels Have the Vision. We Build the Roadmap.
Hospitality is evolving from sustainability to regeneration — and Regenera Luxury maps the path for properties ready to lead.
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Regenera Luxury's Mission
Crafted by PhDs, former GMs, engineers and tourism experts, our framework is rooted in science and elegance. It is built on global standards like B Corp, LEED and GSTC, and on deep research from Harvard and McKinsey.
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1st Worldwide. Proven.
Regenera Luxury is the first and global leading program designed specifically for hotels and retreats willing to evolve toward regenerative luxury. No one-size-fits-all — a flexible, structured complement to existing sustainability certifications, leading the new era.
A word from the industry
“The future of luxury hospitality is regenerative. It's about creating destinations that flourish, not just profitable businesses.”
Neil JacobsCEO of Wild Origins & Former CEO of Six Senses Hotel Group
A clear, supported journey
Your Path to Regenerative Legacy.
A clear, supported journey built for properties like yours — led by global experts.
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Discovery & Assessment
We evaluate your current operations and regenerative potential with no pressure and total confidentiality.
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External Audit & Certification
Our team guides your implementation, followed by a transparent, expert-led third-party audit.
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Recognition & Global Visibility
Join an elite network of certified properties with ongoing support, promotion and visibility.
Revenue. Real. Results.
Good for the planet and the people — great for business.
Regeneration isn't just good for the planet and the people, it's great for business.
78%
Of luxury travelers prefer regenerative hotels over sustainable ones
25%
Potential increase in RevPAR for certified hotels
1st
Stronger guest loyalty and longer average stays — outperforming other hotels and retreats
Sustainability vs. Regeneration
Regenera Luxury complements and elevates the world's leading sustainability certifications.
You've already invested in sustainability. Now unlock its full value by evolving into regenerative luxury — merging new metrics, purpose and values to drive profitability and a lasting positive legacy.
Sustainability
What You Already Do
Green Building
- ✓Improve environmental performance
- ✓Ensure guest comfort
- ✓Promote renewable energy
Sustainable
- ✓Hotels try to minimize harm
- ✓Move towards near-zero energy / emission
- ✓Adopt passive & off-grid systems
- ✓Integrate sustainability ratings (e.g. LEED)
Regeneration
Where Luxury Is Going
Restorative
- ✓Create nature- & culture-based experiences
- ✓Apply nature-based solutions & boost social integration
- ✓Source with local & ethical values
Positive Impact
- ✓Hotels act as regenerative tools for tourist destinations
- ✓Embrace permaculture, circular economy & biomimicry
- ✓Boost guest education, loyalty & revenue
Regenerative Luxury in Action
The properties leading the way.
At Regenera Luxury, certification is more than a label — it's a movement creating real-world impact. Discover the properties leading the way in regenerative hospitality.
Asa Wright Nature Centre & Retreat
Trinidad
A certified Regenera Luxury eco-retreat protecting 1,500+ acres of tropical forest. Home to the endangered Pawi, this regenerative lodge blends nature, culture and immersive experiences like birdwatching.
Akalki Holistic Sanctuary
Bacalar, Mexico
Set on Bacalar's stunning Seven Colours Lagoon, Akalki offers regenerative luxury surrounded by mangroves and vibrant wildlife. A wellness retreat designed for deep connection with nature.
Villas Flamingos
Holbox Island, Mexico
A Condé Nast Traveler nominee, this eco-retreat preserves the island's ecosystem, supports local artisans and celebrates Mayan heritage. Guests enjoy fresh, sustainably sourced seafood in collaboration with local fishermen.
Mont Plaisir Hotel
Trinidad
In the process of certification, this beachfront retreat on Grande Riviere supports endangered leatherback turtle conservation and regenerative tourism. It uplifts the local community through jobs and artisan partnerships.
Casa 1800 Hotel
Granada, Spain
A 16th-century residence turned boutique hotel, Casa 1800 blends Arab-Andalusian heritage with timeless elegance. Once home to the Counts of Benalúa, it's featured in Forbes, National Geographic Traveler and El País — offering an authentic taste of Andalusian charm.
Papagayo Beach Plaza
Curaçao
Located on one of the Caribbean's most beautiful islands, Papagayo offers a vibrant mix of sustainability, cultural connection and wellness. Enjoy diving, local experiences and total relaxation at the spa.
Soneva Fushi
Maldives
A pioneer in barefoot luxury, Soneva Fushi blends sustainability with refined indulgence. From zero-waste operations to reef restoration and glass recycling, every detail is guided by regeneration.
Amanjiwo
Java, Indonesia
Set near the UNESCO Borobudur Temple, Amanjiwo is rooted in cultural patrimony. With locally sourced materials, heritage-inspired design and deep community ties, it embodies regeneration through reverence.
The framework
What It Takes to Lead in Regenerative Luxury.
Our framework spans seven core pillars, blending measurable impact with elevated guest experience.
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Effective Regenerative Management
We start with intention. This pillar ensures your journey begins with a clear operational backbone: governance, transparency, compliance and a regenerative mindset rooted in leadership.
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Hotel Zones and Operations
Every touchpoint matters. This standard evaluates how your guest rooms, public spaces and service zones reflect regenerative principles — from architecture to interaction.
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Environmental Benefits in Luxury Regenerative Hotels and Retreats
Go beyond sustainability. From biodiversity and pollution reduction to resource regeneration, this pillar aligns your operations with leading global environmental standards.
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Regenerative Construction, Materials and Infrastructure
Luxury design meets ecological intelligence. This standard ensures your property enhances its impact with low-carbon design, local materials and inclusive architecture.
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Wellness and Revitalization
Wellness is the new luxury. Here, regenerative hospitality blends healing, rest, movement and energy alignment, designed for guests and planetary wellbeing.
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Social and Economic Regeneration for the Local Community
This isn't charity, it's strategy. Strengthen local economies with ethical hiring, procurement, entrepreneurship and fair work practices that foster social harmony.
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Cultural Heritage and Legacy
Celebrate your location's soul. From cultural preservation to artisanal partnerships, this pillar ensures your hotel safeguards and elevates its cultural patrimony.
Our framework is rigorous yet flexible, built by developers, operators, researchers and real-world leaders.
RL in action
Local roots. Global vision.
Our strength lies in local roots with global vision. We meet you where you are, and guide you to where luxury is going — with advisors and partners across the world.
- Mexico
- United States
- Honduras
- Costa Rica
- Panama
- Colombia
- Spain
- Croatia
- Hungary
- Sweden
- Tanzania
- Zanzibar
- Saudi Arabia
- United Arab Emirates
- Pakistan
- India
- Nepal
- Bangladesh
- Sri Lanka
- Maldives
- Singapore
- Indonesia
- United Kingdom
Regenera Luxury services
Trusted services curated for properties that lead.
A suite of specialized services to position, train and elevate certified hotels and retreats.
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Specialized booking platforms
Promote your brand and multiply the benefits of your newly certified status by joining our specialized booking platforms.
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Regenera Luxury Institute
Upskill your team with official training on regenerative hotels, operations, holistic wellness and more.
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Consulting & Leadership Guidance
Expert support for positioning, operations and C-suite alignment — backed by our trusted senior consultants with global experience.
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Regenera Luxury Marketing
Specialized marketing services to avoid greenwashing and multiply the impact of your efforts toward regenerative luxury.
Our team spans the globe
A team growing every day.
Our strength lies in local roots with global vision — a roster of advisors, auditors and hotel selectors across continents.
Valerie Velazquez
Advisor, United States
Antoine Chauveau
Auditor, Mexico & France
Daniel Busmail
Hotel Selector, Central America
Jorge Balcazar
Auditor, UAE
Sasa Horvat
Advisor, East Europe
Evelyne Manyama
Hotel Selector, East Africa
Daniel Morariu
Auditor, Saudi Arabia
Tamim Iqbal
Advisor, Bangladesh
Fernanda Celeste Alanis
Brokerage, Mexico & Argentina
Hector De Castro
Founder & Chairman, Global
Get started
Ready to Lead the Future of Luxury?
Book an appointment with a Regenera Luxury Advisor to explore whether your property qualifies for certification. General inquiries: [email protected].